Looks like we’ll be nearing the end of the DVD era within the next five years. Reed Hastings, CEO of Netflix, has pretty much put the time of death on the DVD at around five years from now in a further push to bring digital distribution into the light as the main form of service for a company the relies primarily on DVD distribution up to this point.

What does that mean for thee future of Netflix? Either a partnership in developing an home set top box, or their own version. Either way they’ll have to convince the average user to make the switch, or perhaps 5 years will be enough time for that to have happened on its own.